The Novice Marketeer like The Three Musketeers lives by the motto
“All for one and one for all, united we stand divided we fall.”
The principle in what we like to call Cmmonweal Marketing is based on the movement of Economy for the Common Good. Our activities will always be aimed at achieving the United Nations Sustainable Development Goals. The world is shifting in the right direction of sustainability, diversity, human dignity, solidarity & social justice, and transparency & co-determination. The consumer behaviour is too and so should any business.
Our Commonweal Marketing strategy will help your business find how best it can show the social and environmental values it brings and show it to your existing customers creating a positive image of the company that will also help gain new customer segments.
In 2015 Nielsen revealed that almost two-thirds (66%) of consumers are willing to pay extra for products and services that come from companies who are committed to positive social and environmental impact. That represents a sizable jump from 55% last year and 50% the year before.
Having a Marketing for the Common Good marketing plan and strategy will not only help your business and its relationship with partners, shareholders and stakeholders. Most importantly it will help the business make a real difference to the world. A difference that matters!
We have adapted the SOSTAC digital marketing model that we use for our regular digital marketing planning to identify the best plan and strategy for a Marketing for the Common Good Plan.