Online Advertisement – The Necessary Evil

“There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it’s advertising.” –  Giorgio Armani

I may be new in creating digital content, but I have been around studying, reading, listening and watching a lot about the digital universe of marketing. Most of that I did online and as any power user of the Web, I started using ad-block software for my Internet browser. When you use so much internet and going to a lot of different Web pages, at one point the ads and pop-ups are beginning to get really annoying.

Some websites would have a maximum of three ad spots on their pages, which I consider the perfect amount for not disturbing my attention to the content. Other pages on the other hand, will have countless ad spots and even more pop up ads, which are extremely annoying. Links will be opening in new tabs and windows redirecting you to who knows where for who knows what reason before you get to the actual link that you wanted in the first place.

A few years back, in my frustration in the war with the online advertisement, I installed an ad-block plug-in on my Chrome. Everything became so much clearer and easy to read. No more flashy distractions. I was even thinking: “if only there was a way of doing that in the physical world”. Unfortunately, this is not happening.


Then there is the other side. The side where you find something great, a Web page that you keep going back to, because you like what they create. Behind that content, there are people who I would love to support so they can keep providing quality content. The only thing is that I often forget to pause or stop my ad-block when I am browsing my favourite websites. I feel bad and especially now that I am one too. I know a lot of the people who read this blog would probably also have ad-block for the same reasons I have it.

One of the websites I visit often, for example, is the Forbes magazine’s Web site. They did something that I consider as a brilliant way of protecting their income from advertisements, therefore providing good content and also inspired this article. You basically can’t gain access to the webpage if your AdBlock is on. Their software will only allow you to continue to the good stuff if you disable the ad preventing programme.

This makes so much sense and it is very clever from their side as it reminds people that the content on that page comes from somewhere. It comes from people who do this for a living and they need to get paid. Often that payment comes from advertisements.

Some of you might think that it is annoying and you do not want to see any advertisements while reading, but what is the alternative then? The alternative is like anything else that is a digital product – subscription. Maybe it is just me, but I prefer to scroll through a couple of ads than paying subscriptions to all the websites I visit. This way my money stays in my wallet and the content creators get their share for their hard work.

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