“Anticipate the difficult by managing the easy.” – Lao Tzu
It has been a couple of months since I started this blog and I am proud to say that so far I am accomplishing my goals and sticking to my plan. The original plan was to post every week one or preferably two articles. That is what all the established gurus in this area, with the likes of Tim Ferriss, Pat Flynn and the Fizzlers recommended for every new blogger. The one thing I am behind with, from my original plan, is social media presence, where they said, you need to be even more active.
I am trying to promote this blog on three social media networks: Facebook, LinkedIn and Twitter which I think fit my profile. I was concentrating on Facebook and even advertised there . I knew it was not enough and that I needed to be active on the other two networks as well, but did not know how to organise myself so I won’t forget posting. Yes, that was the biggest problem, forgetting to post, even though I had ideas on what to post.
It was hard for me to find the time and to remind myself about posting on all of my social channels, because I was busy with my day job, writing content for the blog and learning about SEO and new marketing trends. From this week, on top of all this, I am also back to college, which will eat even more of my scarce time.
That meant that now, it will be even harder for me to find time for social media activity. I even had the thought on giving up so I could concentrate on college and content for this blog.
Well turns out there is a way for me not to give up on social media and even increase my presence there. This was possible thanks to one of my now favourite digital marketing tools – Hootsuite. Hootsuite is a social media managing tool which allows you to control all your channels from one platform.
There are many other social network managers as Hootsuite, and some may be better or cheaper, but this is the one I decided to go with simply because it was the most popular. If you have the time to research all of the available similar tools, please do and share your experience so we can make a comparison.
Even though I have been using Hootsuite for only a couple of weeks, I am more than happy with it and will be continuing to use it.
I can now organise all my social media posts for a whole week (you can schedule it ahead for whatever period of time that you wish) in a couple of hours. Two hours on a Sunday night will be generating activity for the week, which I find as brilliant and pretty much lifesaving.
The time that Hootsuite saves me for my posts is only part of the tool’s capabilities. I do not need to log in and out of my social network apps every time I get a notification or when I need to respond to a message. Hootsuite collects everything in one place and makes it so much easier to operate. It is as it almost gives me some sort of serenity; a peace of mind where I do not have to think when I go to bed
“Did I respond to this comment” or “Did I post the article on LinkedIn too or I just did it on Twitter”
Because everything is in one place, it is so much easier to make sure that you are in an absolute control over your social media channels. This leads to achieving one of the main goals every marketer, who uses social media as part of their marketing strategy has, and that goal is to increase engagement. The more active you are the better, if of course you are not posting every 10 minutes that is, but that is a whole new subject which I will leave for some other time.
Another big plus of using such a tool is data analytics. Hootsuite have their beta analytics tool which allows you to measure the engagement from the various social media channels that you use. All that data is in one place, so you do not have to do it yourself by analysing the different data from the different social network analytical tools. This on its own saves a ton of time, which is an enormous relief.
The one thing that I find as a negative is the cost. It is a problem for me because I am a novice marketeer, who makes a living from tips and I am also paying for college. It is an expense that I can barely afford. I was probably not going to spend the money, but after trying their free month trial, I liked it so much that I am willing to sacrifice a few lunches and drinks with friends. It is not really that expensive, but for a novice with little resources to invest everything adds up. You can see their pricing here.
In conclusion, Hootsuite is worth it because as I said before, it saves me so much time and it gives me a peace of mind that I am in control of all my social media channels.
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