What is SWOT analysis and why it should be one of the first things a social marketer should do? SWOT…
Marketing for the Common Good
This page's purpose is to bring together like-minded marketers whose goal is to use their professional skills to help business transition from purely profit orientated to work more for common good benefits
“The aim of situation analysis is to understand the current and future environment in which the company operates in order…
They say that a goal without a plan is just a wish. PR Smith’s SOSTAC® plan* is one of the…
Promotion is the last of the original 4P’s in the traditional marketing mix first developed by Philip Kotler. Promotion is…
The consumer weighs the price against the perceived value of using the product. If the price exceeds the sum of…
Placement or distribution channel decisions are among the most complex and challenging decisions facing a firm. Each channel system creates…
Brands are used to create awareness, build preference, and ultimately, to command loyalty among consumers. Companies with strong brands often…
A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might…
If common good standards are implemented in marketing activities as defined in the 7PP’s of the marketing for the common…
Marketers to Marketeers It is no secret that the perception of marketing and marketers is not something that would be…
Are Marketers, The Educators of the 21st Century? Willingly or unwillingly and like it or not, marketers are the modern-day…
The P’s of the marketing mix is the ABC of marketing studies. They started as only four and are now…
What is Economy for The Common Good and where does it come from? You might have read or heard about…