GDPR is now a fact! Finally! For many, this is a nightmare and for others a blessing. For one I…
Marketing Essentials
"The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." - Henry Ford
inally, I got the chance to catch up on some books that I have bought throughout the year. One of the books is titled “Influence. The Psychology of Persuasion” by Robert B. Cialdini, PhD (affiliate link). I know, the title sounds as cheesy as it can be, but
"Strive not be a success, but rather to be of value." - Albert Einstein
"All our knowledge has its origins in our perceptions." Leonardo da Vinci
"Do not focus on one thing. Prototyping with different approaches to improve user experience." - Pia Betton, Edenspiekermann
“No one will remember what you said. They will remember how you made them feel.” - Matthew Luhn, Pixar
"The learning and knowledge that we have, is, at the most, but little compared with that of which we are ignorant." - Plato
“It wasn’t a question of profit versus non-profit. It was how do we live.” – Elon Musk on launching Tesla…
What is SWOT analysis and why it should be one of the first things to master for every novice marketer?…
“The forces outside marketing that affect the marketing management’s ability to develop and maintain successful transactions with its target customers”…
The DRIP model supports the marketing communication plan. It was introduced by Chris Fill in his book “Marketing Communications”. A…
We live in a time where, If the consumer is looking to buy something, like a new smartphone, for example,…
After a company has made a clear vision of who your target audience is, you will then have to understand…