“THE HOUSE SMELLED MUSTY AND DAMP, AND A LITTLE SWEET, AS IF IT WERE HAUNTED BY THE GHOSTS OF LONG-DEAD COOKIES.” ― NEIL GAIMAN, AMERICAN GODS
Without realising it Neil Gaiman might have predicted the future not of a house but of the internet.
Digital Marketing
Today more than ever we see the need for business to make that move and step-up its digital marketing game. Even if a business is a brick and mortar only, there is still a need for it to gain some online presence. The worldwide lockdown has accelerated what I believe was going to happen anyway in the near future and that is the surge in internet usage.
“Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties…
"You have to start giving first and expect absolutely nothing." - Dalai Lama
inally, I got the chance to catch up on some books that I have bought throughout the year. One of the books is titled “Influence. The Psychology of Persuasion” by Robert B. Cialdini, PhD (affiliate link). I know, the title sounds as cheesy as it can be, but
"What is digital?" - Donald Trump, president of The United States of America
"According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook." Alexis C. Madrigal theatlantic.com
"Do not focus on one thing. Prototyping with different approaches to improve user experience." - Pia Betton, Edenspiekermann
“No one will remember what you said. They will remember how you made them feel.” - Matthew Luhn, Pixar
"So-called "augmented reality" is the overlaying of digital information onto the real world, and everyone from games designers to retailers to health-care companies to estate agents are gearing up to use it."
"The average attention span of the modern human being is about half as long as whatever you're trying to tell them." - Meg Rosoff
“Anticipate the difficult by managing the easy.” – Lao Tzu It has been a couple of months…
Continuation from Part 1 So why should I invest if I am a novice marketer? You should invest, because this…
“Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School For good or for worst, social…