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Podcast: The New Hand of the King

If you are reading this blog, you have more than likely heard the quote from Bill Gates – “Content is…

How Not to Junk Mail Your Customers

“One of the greatest gifts you can give to anyone is the gift of attention. ” – Jim Rohn Every…

The Power Of Gifts As A Marketing Strategy

“A gift consists not in what is done or given, but in the intention of the giver or doer.” ―…

The Importance Of FMCG Merchandising

“Advertising move people towards goods; merchandising moves goods towards people.” – Morris Hite In this article, I will share some merchandising…

Is Being Unique Always The Best Choice For Your Products’ P.O.S.

“Create your own visual style… let it be unique for yourself and yet identifiable for others” Orson Welles As I…

Pokemon Go And How Augmented Reality Can Change The Marketing World

“Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were…

Subscriptions

Chris Fill, in his “Marketing Communications”, describes sales promotions as: “Short-term incentives to encourage the purchase or sale of a…

Consumer Decision-Making Process

After a company has made a clear vision of who your target audience is, you will then have to understand…

Traditional Advertisement vs Public Relations

PR and advertising are the two most popular ways for a company to communicate with their audience and potential customers….

The death of cookies (but not exactly)

“THE HOUSE SMELLED MUSTY AND DAMP, AND A LITTLE SWEET, AS IF IT WERE HAUNTED BY THE GHOSTS OF LONG-DEAD COOKIES.” ― NEIL GAIMAN, AMERICAN GODS
Without realising it Neil Gaiman might have predicted the future not of a house but of the internet.

Digital Now More Important for Business Than Ever

Today more than ever we see the need for business to make that move and step-up its digital marketing game. Even if a business is a brick and mortar only, there is still a need for it to gain some online presence. The worldwide lockdown has accelerated what I believe was going to happen anyway in the near future and that is the surge in internet usage.

Intravenous Permission

“Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties…

Right or Wrong Marketing Strategy from Headspace?

“You have to start giving first and expect absolutely nothing.” – Dalai Lama An example of brilliant or annoying email…

Reciprocity Rule In Digital?

Finally, I got the chance to catch up on some books that I have bought throughout the year. One of…

Why Going Digital Is Important And Some Basics Every Business Owner Should Know (Infographic)

“What is digital?” – Donald Trump, president of The United States of America Digital marketing is repositioning all businesses from…

Dark Social!

“According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook.”…

Summary And Key Findings From Dublin Tech Summit (Day 2)

“Do not focus on one thing. Prototyping with different approaches to improve user experience.” – Pia Betton, Edenspiekermann I somehow…

Summary And Key Findings From Dublin Tech Summit (Day 1)

“No one will remember what you said. They will remember how you made them feel.” – Matthew Luhn, Pixar This…

How IKEA Took Full Advantage Of Augmented Reality And How Other Industries Can Fallow Their Example

“So-called “augmented reality” is the overlaying of digital information onto the real world, and everyone from games designers to retailers…

Why Nobody Will Get To The End Of This Post

“The average attention span of the modern human being is about half as long as whatever you’re trying to tell…

How Hootsuite Save Me From Giving Up On Social Media

“Anticipate the difficult by managing the easy.”    –     Lao Tzu   It has been a couple of months…

Why You Should Invest In Social Media Advertising If You Are A Novice Marketer (Part 2)

Continuation from Part 1 So why should I invest if I am a novice marketer? You should invest, because this…

Why You Should Invest In Social Media Advertising If You Are A Novice Marketer (Part 1)

“Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School For good or for worst, social…

Is AI Really Threatening The Future Of Content Marketing

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” ~ Ann Handley, Chief Content Officer,…

Does Paid Social Media Advertisements Of Your Blog Really Work?

“Don’t measure what you can. Measure what you should.” – Philip Sheldrake, blogger, marketer, web analytics specialist Once again, as…

Online Advertisement – The Necessary Evil

“There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you…

GDPR Is Good For You (And You)

GDPR is now a fact! Finally! For many, this is a nightmare and for others a blessing. For one I…

A lesson from EA on how not to treat your customers

“The man who will use his skill and constructive imagination to see how much he can give for a dollar,…

Reciprocity Rule In Digital?

Finally, I got the chance to catch up on some books that I have bought throughout the year. One of…

A Quick Rant On Big Companies’ Customer Service And Support

“Strive not be a success, but rather to be of value.” – Albert Einstein This is just a quick rant…

Perception And How It Is Used In Marketing

“All our knowledge has its origins in our perceptions.” Leonardo da Vinci Perception is probably one of the most powerful…

Summary And Key Findings From Dublin Tech Summit (Day 2)

“Do not focus on one thing. Prototyping with different approaches to improve user experience.” – Pia Betton, Edenspiekermann I somehow…

Summary And Key Findings From Dublin Tech Summit (Day 1)

“No one will remember what you said. They will remember how you made them feel.” – Matthew Luhn, Pixar This…

5 Free And 1 Almost Free Online Courses That Will Make You a Better Marketer

“The learning and knowledge that we have, is, at the most, but little compared with that of which we are…

The Moral Side Of Marketing

“It wasn’t a question of profit versus non-profit. It was how do we live.” – Elon Musk on launching Tesla…

SWOT Analysis And Why Are They Important

What is SWOT analysis and why it should be one of the first things to master for every novice marketer?…

Micro and Macro Marketing Environments

“The forces outside marketing that affect the marketing management’s ability to develop and maintain successful transactions with its target customers”…

The DRIP Model

The DRIP model supports the marketing communication plan. It was introduced by Chris Fill in his book “Marketing Communications”. A…

Evoked, Inert and Inept Sets of Consumers Products Evaluation Process

We live in a time where, If the consumer is looking to buy something, like a new smartphone, for example,…

Consumer Decision-Making Process

After a company has made a clear vision of who your target audience is, you will then have to understand…

The Four P’s

One of the first and most important things you learn when you start studying the “science” of marketing, is the…

Intravenous Permission

“Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties…

A lesson from EA on how not to treat your customers

“The man who will use his skill and constructive imagination to see how much he can give for a dollar,…

Right or Wrong Marketing Strategy from Headspace?

“You have to start giving first and expect absolutely nothing.” – Dalai Lama An example of brilliant or annoying email…

Reciprocity Rule In Digital?

Finally, I got the chance to catch up on some books that I have bought throughout the year. One of…

Dark Social!

“According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook.”…

Summary And Key Findings From Dublin Tech Summit (Day 2)

“Do not focus on one thing. Prototyping with different approaches to improve user experience.” – Pia Betton, Edenspiekermann I somehow…

How Not to Junk Mail Your Customers

“One of the greatest gifts you can give to anyone is the gift of attention. ” – Jim Rohn Every…

Why Nobody Will Get To The End Of This Post

“The average attention span of the modern human being is about half as long as whatever you’re trying to tell…

Is AI Really Threatening The Future Of Content Marketing

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” ~ Ann Handley, Chief Content Officer,…

The Power Of Gifts As A Marketing Strategy

“A gift consists not in what is done or given, but in the intention of the giver or doer.” ―…

The Importance Of FMCG Merchandising

“Advertising move people towards goods; merchandising moves goods towards people.” – Morris Hite In this article, I will share some merchandising…

Is Being Unique Always The Best Choice For Your Products’ P.O.S.

“Create your own visual style… let it be unique for yourself and yet identifiable for others” Orson Welles As I…

Pokemon Go And How Augmented Reality Can Change The Marketing World

“Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were…

How Less Can Be More In A Smart Marketing Strategy

“Less is more”                                  …

Micro and Macro Marketing Environments

“The forces outside marketing that affect the marketing management’s ability to develop and maintain successful transactions with its target customers”…

Subscriptions

Chris Fill, in his “Marketing Communications”, describes sales promotions as: “Short-term incentives to encourage the purchase or sale of a…

Consumer Decision-Making Process

After a company has made a clear vision of who your target audience is, you will then have to understand…

How to Make Sure a Retailer Pushes Your Product to Their Customers

(This article will be focused on the Irish market and on a specific product, but the strategy can be easily…

Who Is Your Customer

“Who is your customer?” should be one of the most important questions in your process of building a business. The…

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